Privacy Policy

Apex Auto Care (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our services, or communicate with us.

1. Information We Collect

We may collect the following types of information:

Personal Information

Name
Phone number
Email address
Vehicle information
Service history
Billing and payment details

Automatically Collected Information

IP address
Browser type
Device information
Website usage data (via cookies, analytics tools)

2. How We Use Your Information

We use your information to:

Provide and manage our automotive services
Schedule and confirm appointments
Send service updates and notifications
Communicate with you regarding your requests
Process payments and invoices
Improve our website, services, and customer experience
Maintain internal records and compliance

3. SMS Communications & Consent

Customers may optionally consent to receive SMS (text) messages from Apex Auto Care by checking the separate SMS consent checkbox on our website forms when requesting a quote, scheduling service, or contacting our business.

SMS consent is not required to submit a form or use our services.

If a customer opts in, Apex Auto Care may send SMS messages related to:

Appointment confirmations and reminders
Service updates and completion notifications
Customer support communications

Message frequency may vary depending on your interaction with our services.

Important:

Message frequency may vary depending on your interaction with our services
Message and data rates may apply
You may opt out at any time by replying STOP
For assistance, reply HELP or contact us at info@apexautodetailing.com

We do not send unsolicited marketing messages without explicit consent.

4. Information Sharing & Disclosure

We do not sell, rent, or trade your personal information.

We may share information only in the following cases:

With trusted service providers (e.g., payment processors, CRM platforms, communication tools) necessary to operate our business
To comply with legal obligations, court orders, or regulatory requirements
To protect our rights, property, or safety

All third-party partners are required to maintain the confidentiality and security of your information.

5. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

Secure data storage systems
Access controls
Encrypted communications where applicable

However, no system is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your information only as long as necessary to:

Provide services
Comply with legal obligations
Resolve disputes
Enforce agreements

7. Your Rights & Choices

You have the right to:

Request access to your personal data
Request correction or deletion of your information
Opt out of communications at any time

To make a request, contact us at:
📧 info@apexautodetailing.com

8. Cookies & Tracking Technologies

We may use cookies and similar technologies to:

Enhance user experience
Analyze website traffic
Improve our services

You can disable cookies through your browser settings.

9. Third-Party Services

Our website and operations may use third-party tools and platforms (such as payment processors, CRM systems, analytics providers, and communication services). These providers have their own privacy policies governing the use of your data.

10. Children’s Privacy

Our services are not directed toward individuals under the age of 18. We do not knowingly collect personal information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

12. Contact Information

If you have any questions about this Privacy Policy or our practices, please contact us:

Apex Auto Care
📧 info@apexautodetailing.com
🌐 https://apexautodetailing.com

13. Automated Communications & AI Systems

We may use automated systems, including artificial intelligence (AI) and messaging platforms, to communicate with customers for scheduling, service updates, and customer support.

These systems are designed to enhance response times and service efficiency. All communications remain relevant to your interaction with our business.

You may request to speak with a human representative at any time.

14. Legal Basis for Processing

We process personal information based on legitimate business interests, customer consent, contractual necessity, and legal compliance requirements.

15. Compliance with Laws

We comply with applicable data protection and communication laws, including but not limited to the Telephone Consumer Protection Act (TCPA) and CTIA messaging guidelines.

16. No Third-Party Marketing Use

We do not share, sell, rent, or distribute your personal information, including your mobile phone number, to third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

17. Business Transfers

In the event of a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction. We will ensure appropriate protections are maintained.