Automobile dealer profitability is under pressure in this era of reduced sales volumes and highly competitive pricing and dealers across the country are seeking ways to improve profits and add value to the new and used cars.

There’s a clear way for your dealerships to boost sales and service department profits, win customers’ loyalty by safeguarding their vehicles from road damage, environmental wear and cut the cost and time of reconditioning trade-ins and processing off-lease vehicles: installing paint protection film and ceramic coatings.

Some dealerships charge as much as $1,299 to apply the polyurethane film to a vehicle’s doors and rear trunk ledge, shielding its finish from scratches, scuffs and chips. Sometimes called “wear and tear protection package,” starting at $50, takes less than a 15-20 minutes to complete and offer a markup to the dealership of $299 to $1,299.

In addition, dealerships also charge as much as $1,500 to apply a ceramic coating to a vehicle’s paint, protecting it from the environmental damage and degradation while providing great gloss and simplified maintenance.

Many find that paint protection is valued by car buyers and adds to the bottom line. Why? Because it’s tangible and practical for your customers. Paint protection film will keep door handle cavities, door edges, bumpers, headlights and mirror backs looking new longer. While ceramic coatings protect the paint from environmental damage and keeps the vehicles cleaner longer while providing simplified maintenance washing. Paint protection simply allows car owners to have more time enjoying their vehicle and less time maintenancing it Even those leasing a new car find value in paint protection film and ceramic coatings because the appearance of the vehicle is better preserved, thus reducing the potential for assessed penalties at the end of the lease term.

Paint protection film and ceramic coatings also can help save customers money when they turn in leased vehicles or trade in their vehicle.

Similarly, dealers and vendors say that applying paint protection to a dealership’s loaner vehicles helps keep them looking new, holds their value when they are sold and reduces the cost to recondition them.

Give your car buyers confidence that their investment will be protected from rocks, scratches, chips, stains and more with Apex Auto Care. Have it installed right at your dealership before they ever drive it off the lot. Apex Auto Care uses the best manufactures with the highest quality and best warranty to ensure customer satisfaction. Apex Auto Care provides your dealership with the tools you need to successfully increase your revenue, including:

• A portfolio of thousands of fit-tested, high quality paint protection film patterns specifically for you vehicle brand
• An assigned account manager to assist with all your paint protection film program needs
• Extensive marketing materials to help maximize your penetration, including brochures, desktop displays and floor banners
• Professional technicians to install Paint Protection Film kits and Ceramic Coatings
• An easy-to-use warranty process

When you are ready to expand your customer offerings and add a new and profitable revenue stream to your accessories program, we have two popular paint protection options for you to choose from.

With our Paint Protection Film kits, and your own in-house dealership staff, you will be able to quickly add auto paint protection film to nearly any vehicle you are selling. A Apex Auto Care Instructor will train your staff and be there every step of the way.

Regardless of which program you choose, Apex Auto Care  will support you in increasing your per vehicle growth profit.